The Connect 211 Resource Directory tracks default and custom events using Google Tag Manager (GTM). We use common default events, but also track a number of custom events.

These are all pretty straight forward.

The easiest events to hook into and report on are the default ones:

There are edge cases where the default page_view event may become inflated. We attempted to remedy some of those issues with a custom event called pageview, but it’s a work in progress.

We track custom user behavior such as:

Parsing this data becomes rather complicated. If you have a data engineering team capable of handling it, please put us in touch so that we can connect then with the raw data. In the meantime, our team continues to work on adding more robust dashboards beyond the default options available from Google. This is a work in progress.

page_view - The default page view event.

pageview - Our custom version of page_view that handles Single Page Application architecture better.

search - Triggers when users load a results page, click the search button, or otherwise initiate a search. Includes the search term whether keyword or taxonomy.

taxonomy - Our system allows multi-taxonomy searches. When a multi-taxonomy search is initiated it will trigger one search event, and one taxonomy event for each taxonomy in the query.