Connect 211 uses Google Analytics and Google Tag Manager to track user behavior in your Resource Directory. Because we use many custom tracking dimensions, the default Google Analytics dashboard does not display most of the information our users are interested in.
To solve that, we create and share a default dashboard in Google Looker Studio that provides basic information about user interaction.
Connect 211 is primarily a Platform team, not a data analytics team. We provide a simple overview, but if you are interested in more depth then we will connect you with trusted partners for advanced dashboards.
Dashboard Tour
The default Looker Studio Dashboard looks like this:
1. Users and Searches
1.1 Total Users
The number of unique visitors to your Resource Directory.
1.2 Searches
The number of searches those users performed. This often correlates with number of users, but may diverge when deep linked results and resources are used extensively. In other words, it’s possible for users to view resources while bypassing the Search Bar.
1.3 Pageviews
Exactly what you would think it is: the number time a page in the app has been viewed.
1.4 Searches with 0 results
A subset of the “Searches” number, this is how many times someone searched for resources that were unavailable in their area. This number scratches the surface of “needs coverage” stats.
2. Intent To Refer
2.1 Referrals
Better understood as “user interactions with the resource”; we are not a closed loop referral system so this does not guarantee a referral was made.
This number is an aggregate of the next three numbers.
2.2 Call Clicks
The number of times users clicked a button to call a resource.
2.3 Website Clicks
The number of times users clicked a button to view the website for a resource.
2.4 Directions Clicks
The number of times users clicked a button to get directions to a resource.
3. Trends
Graphs to show changes in user interactions, both number of searches and number of referrals, over time.
4. Heat Map
A heat map for searches and where they take place around the world.
This data is driven by the Location Field; searches with no location specified are not included in this graph.
5. Top Resources
An overview of the ten most accessed individual resources.
This is the number of times a user viewed the Details for a specific service at a location.
6. Top Searches
The top queries submitted by users. This is a combination of all queries, including Default Suggestions, Categories, Taxonomy Suggestions while typing, and Text searches.
A blank result is always in the top ten. This represents users who search “everything”, and users who only input a location to see what all is available in their area.
Summary
If you are interested in exploring more advanced Dashboards, please email [email protected] to schedule a call and learn more. We have trusted partners who specialize in Dashboards and can provide incredible depth of information from the raw data we produce.
If you find bugs or anomalies in your Dashboards, please email [email protected] to submit a ticket.